This spoof McDonald’s presentation, seemingly showing how the company had, through strategy gaming during manager training, realised its policies were contributing to global warming, had me utterly fooled when I first saw it reported deadpan. I thought to myself ‘crikey, what do we do now if the Golden Arches have suddenly become the good guys’? Felt a bit of a prat later in the day when I found the reports of its spoofness – should have known better than to think McD’s might have learned some corporate responsibility!