Burger me…

Thursday, June 8th, 2006

This spoof McDonald’s presentation, seemingly showing how the company had, through strategy gaming during manager training, realised its policies were contributing to global warming, had me utterly fooled when I first saw it reported deadpan. I thought to myself ‘crikey, what do we do now if the Golden Arches have suddenly become the good guys’? Felt a bit of a prat later in the day when I found the reports of its spoofness – should have known better than to think McD’s might have learned some corporate responsibility!

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I'm Andy Darley. Sometimes I want to say things. This is where I do it.