How politics, humour and being positive can mix

Over in the US at the moment, a bitter battle is reaching a climax.

Joe Lieberman, Al Gore’s running mate in the 2000 Presidential election, is being challenged for his seat representing Connecticut in the Senate – and not by the Republicans (yet), but in the primary election for the right to be the Dems’ official candidate. Lieberman’s not the most popular congressional Democrat with the grass roots of his party because of his habit of supporting President Bush and criticising fellow Dems, and a wave of bloggers is among many people backing his opponent Ned Lamont.

Joe hasn’t taken this unexpected opposition terribly well and has threatened to run as an independent if he loses the primary (which is far from impossible). He’s also run a furiously negative campaign attacking Lamont, who’s a bit raw and lacks the polish of a professional politician.

No bad thing, that lack of ingrained hackery, and it’s probably the reason the Lamont campaign is relaxed enough to answer the attacks with this TV commercial, which uses humour to brilliant effect in undermining Joe’s attack ads.